Book & Learn adds group management function

Book & Learn, a CRM platform for study travel agents, has added a new function for helping agents to manage group bookings.

The groups section allows agents to organise students into groups, control group bookings, add information about leaders, track paperwork for each student, and add potential sales as well as students that have already booked.


Juan Garoz, Sales and Marketing Manager of Book & Learn, told StudyTravel Magazine that the new function was developed to help agents to control junior groups, prompted by demand and needed from agents using the platform. "We are a company in constant development and we understand the needs of our customers," he said.


Book & Learn is also offering free training modules on how to use the new group function for agents that are already signed up.


The Book & Learn CRM was launched in 2015, and the company said that more than 1,300 agents across Latin America and Europe have now signed up to the system.



By Matthew Knott

News Editor