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Groupement Fle unveils new logo

French language school association Groupement Fle has unveiled a new logo, with colours changed to reflect the national flag of France.

Explaining the rebrand to StudyTravel Magazine, Eleri Maitland, Spokesperson for the association, said, "Groupement Fle wanted to clearly identify ourselves as being French so the 'bleu, blanc, rouge' approach really works for us. And the open border is to show that France and Groupement Fle schools welcome everyone."

 

She added, "We are very pleased with our new logo and its visual impact on our new brochures for teacher training for French teachers and our concise new language tours and language tours with activities for groups.

 

"The logo helps us stand out from the rest and is a sure sign of quality alongside the prestigious Qualité Fle (the French Government French as a Foreign Language quality assurance scheme)," she added.

 

Groupement Fle recently announced a Memorandum of Cooperation to work together with international language school accreditation body Eaquals.

 

Eleri was also interviewed about the recovery of the French language sector in 2017 for StudyTravel Magazine's recent France Market Analysis article.

 

 

By Matthew Knott

News Editor