Representatives from Bossa and StudentMarketing at the signing of the MoU. (L-R): Shuai Yang and Jon Santangelo, Bossa; and Samuel Vertrak and Igor Skibickij, StudentMarketing.
Bossa partners with StudentMarketing
Bossa, the Beijing-based agency association, has officially partnered with global education travel market intelligence firm, StudentMarketing.

The agreement will assist the international education industry, with a focus on the Chinese study-abroad market, while also assisting Chinese education authorities in promoting educational opportunities in-country and building China-international exchange programmes.


Currently, Chinese students make up the majority in primary, secondary and higher education programmes abroad and the memorandum of understanding (MoU) seeks to strengthen this through joint cooperation in research, promotion and events that aim to assist institutions and organisations wanting to increase their presence in the market.


Speaking at the launch of the alliance, Bossa's Communication Director, Jon Santangelo, said the association was "looking forward to joint cooperation with StudentMarketing" which has "proven as a reliable firm to support our industry by helping governments, associations or institutions".


The union comes in Bossa's 11th year of operation and follows StudentMarketing's third successful year in China and the recent opening of a branch there.


The partnership's aim to promote professionalism in and give support to the market will strengthen and encourage industry stakeholders to reach out for more intelligence with potential to increase scope on expanding to China.


At the announcement in Beijing, Head of StudentMarketing's Chinese Branch, Igor Skibickij, said the company was attracted to Bossa's commitment to high standards and professionalism, "Since day one of our operations in China, our relationship with Bossa has been flawless, so both sides decided to work closer," he said.


Bossa has 71 study travel agency members, who account for over one third of all outbound Chinese student exchanges, as well as a team of specialist local and international expertise, while StudentMarketing's China base helps educational institutions to establish or improve their student recruitment in the world's most populous country.