Chris Pomfret, Chairman, Falmouth University and Sir John Sunderland, Chairman, Cambridge Education Group
CEG partners with Falmouth for digital programmes
Global provider Cambridge Education Group (CEG) has announced a new agreement with Falmouth University, UK, to deliver online-only courses, the first partnership of the company's new CEG Digital division, launched this year.

From the 2016/17 academic year, Falmouth University - a specialist arts institution based in Cornwall - will be offering a portfolio of four new flexible and part-time online master's programmes: Advertising and Marketing; Creative App Development; Creative Events Management; and Photography.

The courses are purposely designed for international students that are professionals in work and are primarily delivered online with opportunities for face-to-face workshops at Falmouth or designated regional centres worldwide. Fees for the two-year, part-time programmes will be UK£12,500, with discounts available for full, upfront payments.

CEG will assist Falmouth in developing, marketing and delivering the courses to students in the UK and worldwide, with Falmouth retaining overall control of academic and quality assurance.

"Our new strategic plan demonstrates our intention to expand and diversify, become internationally significant and, above all, help our graduates to get great jobs," explained Professor Geoff Smith, Senior Deputy Vice-Chancellor at Falmouth University.

"Within the challenging postgraduate taught domain, we needed a partner that was proactive and could co-design and co-deliver new models of learning. By focusing on our core skills - delivering excellence in education across the creative industries, and working with CEG in their specialist area - we saw a natural partnership."

Geoff Webster, Managing Director of CEG Digital, said, "We are pleased and proud to be working with Falmouth and helping the University to unlock the global part-time, flexible learning market for the benefit of its prospective students, many of whom are already in work."

The new CEG Digital brand was initially launched in January. Explaining the new initiative, Geoff said in an interview with StudyTravel Magazine that CEG had a very robust set of brands covering the bases of different international education sectors. "But it didn't have any flexible, digital learning partnerships. This has no overlap with anything in the CEG portfolio. It was part of a strategic vision to offer programming in the online space. It is an extra string to the company's bow."

Outlining the model and roll-out of CEG Digital, Geoff continued, "First and foremost, we are a collaborative partner for high-ranking universities, who want to expand programmatic offerings in a market that is all over the world. The proposition is that we will help universities put programmes in this format." He added this would open a new market for UK institutions, allowing them to access a profile of young professionals that would not usually be in a position to travel to the UK.

"We bring capital, expertise in content creation and delivery, an online management system to ensure student experience, and sales and marketing expertise."

Digital provision responds to a growing and pressing need in the HE sector, Geoff argued. "Global demand for post-secondary education is expected to rise from 165 million in 2013 to 263 million by 2025. If this demand was to be met by traditional delivery, it would require four universities to open every week for 10 years.

"While technological developments have enabled universities to explore new models of delivery, transitioning to high-quality, full university programmes at scale requires dedicated resources, funding and larger capacity for risk than most institutions are willing to bear. This is where we come in."

Geoff said CEG was only interested in partnering with higher-end universities, both within the existing group stable of partners and outside.

The digital programmes will be marketed both through existing CEG agent channels and through direct marketing channels, he explained. 

By Matthew Knott
News Editor